A little over a week ago, this ad ran during the Super Bowl It deals with opioid -induced constipation and is, in my opinion, both discreet and direct, as well as very, very charming. It’s a very subtle ad for a medication that might help , but it is also much more than that, sending a message that people who take opioids are out there in the world among us, normal people living normal lives. And it’s created in partnership with a number of excellent organizations, such as CreakyJoints, For Grace, US Pain Foundation, American Chronic Pain Association and The Power of Pain. Immediately, lots of people made a joke about this being an ad for constipated junkies, Bill Maher among them . But it didn’t stop there. Others were outraged, including the White House Chief of Staff, who tweeted “next year, how about fewer ads that fuel opioid addiction and more on access to treatment.” Seriously. via GIPHY The very first words in the ad are “if you need an opioid to